![]() ![]() Both facilities have more than a century of experience in the art of glassmaking, and they craft Fable’s products to last. Meanwhile, the family-owned business Herdmar produces the flatware made from locally sourced stainless steel.įable’s glassware and stemware come from the Kanto region of Japan and southeastern Germany, respectively. With a history infused with ceramic traditions, artisans in northern and central Portugal craft Fable’s line of dinnerware from locally sourced and recycled clay. “We don’t just make things to make things,” Tims, head of operations, emphasizes.įable’s simple and distinctive products are designed in Vancouver and manufactured in facilities in Portugal, Belgium, Germany, Japan, and New York. The company underlines the importance of paying its workers a living wage, sourcing materials responsibly, reducing and offsetting carbon emissions, and establishing clear communication with suppliers to create beautiful and timeless products. ![]() Since its launch in November 2019, Fable has stayed true to its mission and values. This is how Tims, Parenteau, and Luu conceived of Fable, a one-stop Burnaby-based premium tableware company focused on sustainability, simplicity, and ethical transparency. For those who have just acquired a new living space or recently renovated a home, it can be difficult and tiresome “to piece together all the different items that are available and actually put them into a space that looks great and make that shopping experience really easy.” “We also found that it’s really, really hard to outfit your home,” he remembers. With no suggestion of craftsmanship or ethical transparency, it simply “didn’t make sense why these products were so expensive,” Tims says. The choices in the aisles of big-name home-furnishing stores were as inexplicably overpriced as they were endless. They were independently facing “the IKEA stage of our lives,” as Tims puts it-the period when, as new homeowners, they wanted to fill their lives and dinner parties with things that were beautiful and well-crafted but also affordable. “We’re thrilled to announce this seed round as a next step for Fable which will undoubtedly unlock value for our business going forward, especially as we look to set-up in new geographies and onboard new talent”.In the mid-2010s, Max Tims, Joe Parenteau, and Tina Luu loved hosting their friends and families in the homes each had recently bought. ![]() Speaking on the occasion of the announcement, Joe Parenteau, CEO & Co-founder of Fable states: “We’re excited to partner with our investors who shared passion for trying to do business better,” said Joe Parenteau, CEO & Co-founder of Fable. Additionally, the new funds will be used for key categories as Fable plans to extend their product assortment beyond tabletop and into other corners of the home. This new round of funding confirms investors’ confidence in the expansion of Fable’s unique business model and will support the acceleration of its business and growth of the team. With the rise of conscious consumerism – an Accenture report has found that 60% of consumers have been making more environmentally friendly, sustainable or ethical purchases since the pandemic began – and the increased demand for better homewares, Fable is poised to capatilize on shifts in consumer behavior and presents an exciting opportunity for their investors.
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